BRAND (COMMERCIAL) COPYwriting
I write bits & bobs for brands all over the world. Here's a small selection of some recent work.
From brand value propositions to ads, websites, emails, and articles, I develop and craft whatever message is needed, to tap into an audience on a human and authentic level.
Workplace wellness clinic article series
Kickstarter landing page, Swiss design agency
Brand voice and website copy for Squadformers (remote digital product agency)
Branding, website and copy: military logistics
Website and landing pages, wellbeing docuseries
Website, Full Body Scan national MRI scanning service
Weekly newsletter, mindfulness docuseries
Technology article, edtech and crypto startup
Brand strategy, copy and website
Event promo emails, mindfulness docuseries
Branding and website, Swiss boutique hotel
Crypto article, edtech and crypto startup
Kickstarter video script, Swiss design agency
Cryptocurrenct article, edtech startup
Marketing automation article, Saas platform
Marketing automation article, Saas platform
Profile piece, edtech CEO
Artificial intelligence article, edtech and crypto startup
Marketing automation ebook, Saas platform
SOME KIND WORDS
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“MARTIN JUST KNOWS HOW TO GET TO THE BARE BONES OF A BRAND; PUTTING IT BACK TOGETHER IN A CLEAR AND AUTHENTIC WAY. HE’S A STRATEGIC WORDSMITH WHO NAILS THE BRIEF EVERY TIME. WE’RE OVER THE MOON WITH OUR NEW BRAND, WHICH CONTINUES TO GROW FROM STRENGTH TO STRENGTH”.
Peter Beaumont, The Mortgage Lender
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“I SOUGHT MARTIN OUT FOR OUR BRAND AND WEBSITE PROJECT BECAUSE I NEEDED BOLDNESS, CREATIVITY, AND THE ABILITY TO PRODUCE SOMETHING THAT RESONATES. MARTIN AND HIS TEAM WERE TIRELESS IN DELIVERING A RESULT THAT HELPED GIVE OUR PRACTICE THE CONFIDENCE BOOST IT NEEDED TO HELP WIN NEW BUSINESS”.
Chris Moore, Fletcher Priest Architects
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“MARTIN IS A MASTER WORDSMITH. HIS GRASP AND NARRATIVE IS SECOND TO NONE. HE HAS OVERSEEN AND DISTILLED KONG STUDIO’S STORY INTO SOMETHING WE TRULY OWN, EMBRACE AND ARE PROUD TO PRESENT AS A BUSINESS. HE HAS DONE IT WITH SUCH CHARM AND HUMILITY THAT HE HAS CONVINCED US WE DID THE HEAVY LIFTING”.
Bill Elliott, Kong Studio
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“WE HAVE ENGAGED MARTIN AND HIS TEAMS ON MANY OCCASIONS AND HE HAS AN UNCANNY ABILITY TO GET UNDER THE SKIN OF A BRAND OR SERVICE AND COAX OUT THE GOLD DUST THAT MAKES THE BUSINESS STAND OUT. HE’S A MASTER AT TAKING THIS AND TURNING IT INTO CONCEPTS AND CONTENT THAT TRULY MAKE A BRAND SING. A GREAT PERSON TO HAVE ON YOUR TEAM”.
Jonathan Hirst, Network Marketing Recruitment
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“I HAVE 20+ YEARS OF EXPERIENCE IN GLOBAL AGENCIES, SO WHEN I SAY MARTIN WAS *ABSOLUTELY AMAZING*, I MEAN HE'S TOP OF HIS GAME IN THE GLOBAL FIELD. FROM DAY ONE, HE HAS BEEN NOTHING BUT A PLEASURE TO WORK WITH, DELIVERING STUNNING WORK - BOTH ON COPYWRITING AND DESIGN WITH HIS TEAM. I’M LUCKY TO HAVE COME ACROSS HIM. HE'S CONSISTENTLY DELIVERED 150% ON EVERYTHING: HIGH QUALITY, PROFESSIONAL, CREATIVE, AND CLEVER. A TRULY BRILLIANT WORDSMITH AND CREATIVE THINKER, AS WELL AS SOMEONE DRIVING EXCEPTIONAL CREATIVE WORK. HIGHLY RECOMMEND!”.
Dominique Rose Van-Winther, D-Central
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“DON'T PUT MARTIN IN A BOX, LET THAT STALLION RUN! MARTIN IS A TRUE CREATIVE. AFTER FIRST MEETING HIM, I KNEW WE WERE GOING TO WANT TO UTILIZE HIM FOR MORE THAN JUST COPY, AND THAT WE DID. HE HAS SO MUCH EXPERIENCE IN LIFE AND IN HIS CRAFT. WE COULD EASILY TRUST HANDING LARGE PROJECTS OFF TO MARTIN AND STAYING OUT OF HIS WAY AND LETTING GENIUS WORK. UPWORK FOUND ME A FRIEND IN MARTIN!”
Jeffrey Sayers, Myndful
Branding
25+ years
IN AGENCIES AND CONSULTING.
Over the years, countless brands have utilised and enjoyed my tried & tested collaborative workshop process. We rebuild, reposition, or scratch—create the building blocks underpinning a brand with meaning, purpose, and above all, a clear voice.
Deliverables: a brand strategy document, complete with a “brand wheel” narrative copy that defines each element (vision, values, belief, personality, etc.). Acrafted brand story or manifesto, and detailed brand voice (language) guidelines.
Example brand wheel, Home Investor Fund
Example brand workshop
Example brand values: Fletcher Priest Architects